Re-post: "What follows after the Eureka Moment: Consulting for Innovation Start-ups"

"Innovation start-ups are a practical starting point for familiarising yourself with the industry, since they rarely have the budgets for hiring major strategy firms, and therefore often welcome volunteer consultants. In addition, such small-scale clients allow greater insight and deeper involvement with the entirety of the project than high-profile ones, which usually require interns and associates to only focus on a specific aspect of the programme. Although start-ups are welcoming employers for newcomers of management consultancy, they face very specific problems, which you need to be prepared for.

The following article will demonstrate the pitfalls of turning an innovation into a market reality with a case study from the plastics industry."